Updated: Feb 20
Yes! One of the reasons that I am very passionate about fashion is because rather of what many people think, Fashion is not something just for an elite on the contrary fashion is actually everywhere! On the TV, magazines, advertising, in our day to day.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel
However many people misunderstand the concepts of Fashion and Style. As Yves Saint Laurent said, “Fashions fade, style is eternal.” A style can be defined as a permanent combination of materials, colors, proportions, and occasional views; as such it may apply to many different industries.
Actually one of the biggest challenges for a brand and a designer is to find their own style and to be recognized for it. The style is something that lasts overtime unlike trends that change each season.
They key of many renown brands is to find their own style but also evolve within the years. The challenge is to adapt to new times without losing the brand personality to keep us relevant to the customers.
Albert Elbaz, “fashion is like a fruit, you couldn’t eat it a day before and you can’t eat it a day after: it is just about today”
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